Final final project 1

Essay

I thought that using the rule of thirds grid made it easier to create a unified design. The focal point of my design is Emphasis. I used a chunky font, and put quotations around the "a" to put even more Emphasis on the word. The Emphasis cluster also includes the words Repetition and Contrast. I made Repetition the smallest font size so it didn't over power Emphasis. I think having Repetition in a circle helps to draw your eye toward the focal point Emphasis. I changed the value of some of the letters in Contrast so the word portrayed it's actual meaning. Next, your eye moves to Balance. I rotated the BAL in Balance to cancel out some negitive space. I think it looks even more Balanced compared to the first final I did. From Balance your eye moves around to Flow. I used a flowy font and stretched out the word to make it look more elongated. I changed the value to a gray so that it didn't complete with Balance. I also think that by putting Flow on an angle makes it look like it's flowing more than it would if it was just horizontal. From there your eye moves directly to Alignment. I made the font larger and lined up the n's to make it looked aligned. I tried to find a font that looked spaced out so it ws easier to see the Alignment. After Alignment your eye returns to the focal point. I think that I have a good composition because you eye moves in a circle.

First Round Sketches

Second Round Sketches

Rough

Final Project1